Menstrual Cycles in a woman’s lifetime is for approximately  35 years; A Woman on an average may have 400 or more periods in her lifetime; Widely used menstrual sanitary protections – Pads & Tampons (absorbents); Pad and Tampons are prone to allergies, rashes, TSS (Toxic Shock syndrome); Higher absorbency pad/tampon purely allow longer between changes but poses risks and more problems with your body's natural moisture levels and self cleaning mechanisms; On an average a woman would use 10,000-12,000 pads/tampons in her lifetime; 12,000 pads on an average amounts to approximately 250 Cubic feet of landfill; 1 used pad takes hundreds of years to decompose since not easily bio degradable; 72% of blocked drains are caused by flushing of used sanitary protections; In 2007, India had a consumption of approximately 2,66,00,00,000 sanitary pads; Average monthly spend on pads or tampons ranges between Rs 30 – Rs 120; Which means an annual spend between Rs 400-Rs 1,400.